Five Top Secrets To Increase Google Traffic

Five Secrets To More Google Traffic .Getting pages indexed and improving Google traffic before sitemaps came along was a nightmare for most webmasters. Thankfully, it’s a lot easier nowadays. But it also means that webmasters today don’t really understand what makes the Google bot tick.

The key issue is to treat the Google bot in much the same way as other website visitors. So dump all the gimmicks and tricks recommended by the SEO experts. Provide fresh and interesting content.

But does this help you gain more Google traffic? Thing is that fresh and interesting content keeps visitors coming back, as does the interaction and conversation visitors find on a site. The search bots are looking for exactly the same things – new pages or blog posts, new comments and threads.

That doesn’t mean, however, that you can’t generate a list of keywords to work with and focus on. Hammer these keywords with new content and incoming links. It’s more helpful to get Google to send a lot of traffic to a specific page for a specific keyword, rather than just letting it rip and hoping Google manages to figure it out.

Also important to note that page loading speed and ease of use are very important to both website visitors, and by extension to the search engines. Take Google as an example, with its lighting fast results and simple home page. Improve loading speed and ensure there are no missing pages (404) indexed and everything is working properly.

No. 4 on the list of ways to improve Google traffic is to improve the internal linking mechanism. Most webmasters spend a lot of time chasing external links. But not many will give serious thought to finding ways to utilize pages within their own site.

Every internal page is a goldmine of links that mined again and again. Add scripts that show related links for the page content, and use the sidebars to spotlight keyword-targeted pages and new content. Try to ensure that every link on the page adds value to what the user is looking for.

Next up is the issue of deep-linking. When working on links, webmasters tend to focus on the anchor text and the link location, but most link deals end up pointing to home pages. The most important part of a link building campaign, however, is that the links need to go deep.

If the campaign can generate a couple of good links pointing directly to every newly created page, it pushes it up the search rankings. Other webmasters take notice, and this improves the chances of generating organic links right off the bat, also pointing deep into the new page. End result is that the page gets a permanent flow of traffic.

As always, content still remains the king. If the writer knows the subject well enough, the keywords and names and places that drive search engine traffic automatically pop into the article. Readers find it interesting and other webmasters show their respect by linking to the page. Google in turn responds by sending more traffic.

To summarize, a lot of the SEO work needs to be done before the site is actually operational. There should be a list of keywords and a link building campaign ready and waiting to kick off. Anything done to attract more Google traffic should not in any way disrupt the user experience.

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